KPOT

For KPOT Korean BBQ & Hot Pot, I wrote short-form video ad copy across a few different angles: a limited-time promotion, an all-you-can-eat value pitch, and a fitness-focused take on the menu. Each had to be punchy enough to stop a scroll in seconds.

Tariff Refund Project (Project of Grayhawk Law)

For Tariff Refund Project, a service of Grayhawk Law, I wrote paid ad copy aimed at importers navigating a complex and time-sensitive legal process. The challenge was making a dense topic feel accessible and urgent without overpromising.

Mānuka Health

For Mānuka Health, I wrote paid ad copy for a wellness brand built around the science of Mānuka honey. The work required translating health benefits and clinical-sounding ingredients into copy that felt compelling and accessible to a general audience.

Manuka Health Immunity ELIXIR supplement bottle with labels highlighting ingredients like bioactives, vitamin C, zinc, and honey, promoting immunity.

Impiricus

For Impiricus, I wrote copy for a suite of paid ads targeting healthcare professionals. The work required balancing clinical credibility with clear, direct messaging that speaks to a specialized audience without sacrificing impact.

A baby standing next to a woven basket with clothing and blankets on top, featuring a clothing item with a collar, and a small illustration of the same clothing item. The text promotes Mon Chou children's clothing as chic, eco-friendly, organic, and soft.
An advertisement for Manuka Health superfood supplement, showing the product in a blue jar against a brown background with text highlighting its immune-boosting, gut bacteria neutralizing, and skin addressing benefits.

Mon Chou Paris

For Mon Chou Paris, I wrote paid ad copy for a luxury organic baby clothing brand, balancing an elevated aesthetic with copy that speaks directly to parents' practical concerns about their baby's comfort and skin.

A smiling baby lying on a cream-colored textured blanket, wearing a cream-colored headwrap, with text about soothing, organic sleepwear for babies.

Nest Bedding

Nest Bedding expanded their Easy Breather Pillow line and needed ads that made each new shape feel distinct and desirable. I wrote the headlines and callout copy across the collection, leaning into specific benefits and a little humor to keep it feeling like Nest.