For Nest Bedding, I lead email marketing strategy and execution end-to-end: concept, copy, visual direction, and Klaviyo build and deployment for an average of 20 emails per month. Since taking over the program in 2022, I've helped grow email-attributed revenue from 8.4% to 13.1% of total business revenue, a 57% increase. In the past year, campaigns generated $1.6M and automated flows drove an additional $919K, with campaign revenue up 77% and average open rates climbing from 28% to 67%.

Behind those numbers is a consistent brand voice. The emails below reflect what that looks like in practice: warm, personal, and never pushy.