For SmartThings, I write 50–55 posts per month across Instagram, X, and LinkedIn, adjusting tone and angle for each platform: lifestyle and product-focused on Instagram, a mix of consumer and partner-facing on X, and partner and B2B-focused on LinkedIn. The work is a good example of finding the human angle in a technical product, identifying everyday moments and reframing them around unexpected smart home benefits. I also wrote long-form blog content for the brand, translating complex features into accessible, engaging reads.

How to Reduce Your Carbon Footprint with SmartThings Energy